Andy's Loyalty Program Teardown: The Yum-Squad

Andy’s Frozen Custard runs its loyalty program, the Yum-Squad, through its mobile app — a straightforward points-for-purchases setup that keeps customers coming back for their next treat.

Points

Members earn points on every purchase made through the app, which accumulate toward free menu items. The earning structure is simple enough that customers don’t need to think hard about how to participate — order, earn, repeat.

Rewards

Once enough points accumulate, members redeem them for free custard and other menu rewards. The straightforward exchange rate keeps the program easy to understand and the payoff easy to see.

Mobile app

The Yum-Squad program lives entirely inside Andy’s mobile app, where members track their point balance, browse available rewards, and place orders — combining loyalty tracking and ordering in a single place rather than splitting the experience across a card and a separate ordering channel.